No business ever enjoyed success for long by remaining the same year after year. Rather, only those companies that can weather a constantly changing environment can remain viable and profitable. Change is unstoppable, and any manager who does not have strategies in place for adapting in critical areas is missing the point of what constitutes good management.
In Today’s Business Environment, Responding to Change Is not Optional
Businesses see all kinds of change, from new hires in management to the adaptation of new software to full-fledged organizational changes like business process re-engineering, where businesses rethink the fundamentals of how they do things with the goal of dramatic improvement. From top-level company-wide changes down to localized, departmental or project-based changes, most company employees work within a constantly changing environment.
Therefore, any manager who ignores his or her role in managing this change is not going to elicit optimal performance from his or her teams. How can good change management be achieved?
How to Help Your Company Cope with a Constantly Changing Environment
Whether your company is changing because of something system-wide like M&A or recapitalization or whether you are simply trying to instill more accountability into company culture, management gurus have plenty of good advice. We’ve collected a few of them for you here:
#1. Use the right form of communication to keep everyone in touch.
Alison Davis, founder and CEO of Davis & Company, which provides corporate communication consulting, recommends town hall meetings, posters in break rooms, and web meetings to replace some emails for company-wide messages. Davis says that most companies overuse email communication, making it easy for employees to miss important messages.
#2. Take it slow.
An article in the Globe & Mail cites Jon Katzenbach as advising managers to influence changes in the business environment in increments. According to his theory, organizational change relies on transforming the culture of the company… and that takes time. Why? Because it requires a change in behavior, which happens gradually.
#3. Have a plan.
Abigail Phillips, writing in Entrepreneur Magazine, cites a good plan as the No. 1 element of success when leading a team through change. A plan will help you focus your efforts where they will do the most good. Referring back to tip #2, you cannot change all at once.
Change is inevitable in the corporate world, but there are steps you can take as a good manager to be prepared to succeed in today's rapidly evolving business environment.
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