Becoming a marketing manager requires the skills and knowledge of marketing and general business practices. Earning a General Master of Business Administration (MBA) degree can make you more successful as a marketing manager by helping you learn advanced marketing concepts and giving you a solid background in business.

How an MBA Helps Develop Marketing Knowledge and Skills

Marketing management goes beyond knowing marketing; it also involves knowing the ins and outs of how a business works. Marketing management requires knowledge of different tools needed to develop, advertise and promote products and generate sales for a company. Marketing managers must know how to create budgets, conduct market research and accurate audience analysis, develop effective marketing strategies and build a brand for their organization. An advanced business degree program like Texas A&M University-Corpus Christi’s fully online MBA can help you develop these skills.

Many core MBA classes provide a general understanding of how different aspects of running a business work together. Understanding basic concepts in accounting, finance and management, for example, can help a marketing professional understand how marketing decisions impact other parts of the business.

But an MBA program goes beyond the basics by showing students how these areas apply to real-world situations. An MBA program will also build analytical skills, which can help students look at marketing or business challenges in different ways to find the best solution.

Obtaining your MBA can help you become successful in marketing management. Completing an online MBA program can offer students with hectic schedules a way to earn their degrees while still upholding commitments to work and family. You can grow your marketing career and broaden your general business knowledge through an MBA program.

Better Career Prospects

Regardless of the industry, earning an MBA can help you receive a higher salary, a promotion or a better job at a different company. Some marketing jobs even require an MBA or other master’s degree. If you are interested in marketing, you may pursue a career as a promotions manager, marketing specialist or market research analyst, among other jobs. Market research analysts and marketing specialists made a median annual salary of $63,920 in 2021, according to the U.S. Bureau of Labor Statistics (BLS).

While these jobs provide good entry points to a marketing career, an MBA can give you the management and leadership skills needed to take that career to higher levels. Jobs in marketing management come with more responsibility and significantly higher pay. For instance, BLS reports that the median pay for marketing managers in 2021 was $135,030. Plus, the outlook for advertising, promotions and marketing managers is strong, with 10% projected job growth between 2021 and 2031 — faster than the national average for all occupations.

Although a master’s degree is not a prerequisite for many marketing jobs, earning an MBA can be a wise move and a boon for career advancement. Earning an MBA demonstrates to employers that job applicants have the determination, skills and knowledge such a degree can provide.

Learn more about the Texas A&M-Corpus Christi online MBA program.