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How to Develop Your Personal Brand

While you are working your way up the corporate ladder, it's important to market yourself correctly. Developing your personal brand is a task that is very important in the professional world. Many experts believe that personal branding is a requirement for a leadership role. Without a strong personal branding effort, you will never catch the attention of the employers for whom you would love to work, and you will be less likely to move up within your current workplace.

Establishing a personal brand takes time and effort. There are many elements at play — education, references, self-knowledge, social media presence, etc. Your personal brand is how you present yourself to potential employers or business partners, and it is of great importance in the business world.

Further your education

Education is an important part of developing your personal brand

One of the best ways to develop your personal brand is to further your education. Nothing shows potential employers your dedication to furthering your career like an effort to obtain higher education certifications and degrees. Unfortunately, working college classes into a busy schedule can be difficult, if not impossible. Consider enrolling in an online MBA program. That way, you can still work a full-time job, while earning an MBA in your leisure time.

Market your skills

Having the skills required to do a specific job is, of course, very important. However, if you do not properly market those skills, potential employers will never know that you could be the perfect fit for their job opening. Developing your personal brand is just as much about marketing yourself as it is about improving your skill set and education. There are many ways to market yourself and your skills. The first, and most important, is to develop a rock-solid resume and/or portfolio.

Establish a professional social media presence

In this day and age, social media plays a larger role in the workplace than ever. Building a brand on social media is very important. You need to think about your presence on social media and how it may make you appear to employers. You should develop a professional presence on sites like LinkedIn. This can help you establish business connections, market your skills and further your career goals. Also, you should monitor your personal social media accounts. Do not post anything that you don't want potential employers to see. Most employers will check your Facebook account at some point in the application process, so it's important to put your best foot forward there, too.

Developing your personal brand is all about marketing yourself and your skills. Find the best way to present your strengths and skills to your employers, and you will find you can more quickly move up the career ladder. If you feel that your personal brand needs improvement, education is the first place to start. Consider an online MBA program to further your career goals.

Learn more about Texas A&M-Corpus Christi’s online MBA program.


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