The Texas A&M-Corpus Christi (TAMU-CC) online MBA program with a Concentration in Data Analytics provides a core foundation in managerial and executive business acumen, supplemented with a thorough understanding of the role of technology and data in business intelligence. The concentration courses in this program cover topics including database management, processes and applications for data-driven insights, data warehousing, information systems management, and data mining for business intelligence.

Data Analytics Is Essential to Business

Data analysis is a crucial process for every business, across industries. It is what enables companies to comprehensively understand industry trends and problems, while pinpointing specific opportunities. Analytics helps to organize, interpret and structure pure facts and figures into useful contextual information. Doing so can help with solving problems, developing reliable projections and deriving actionable insights to inform business strategies. The result: more efficient operations, stronger revenues and profits, and happier customers.

There are three main types of opportunities in data analytics:

  1. Predictive analytics uses a wide array of statistical techniques including predictive modeling, machine learning and data mining to make predictions about the future.
  2. Descriptive statistics quantitatively describes features in sets of data.
  3. Prescriptive analytics involves the application of math and computational sciences to suggest decisions that take advantage of predictive analytics and descriptive statistics.

Intelligent Technologies Provide More Opportunities for Growth

Most businesses have undergone a digital transformation in recent years, improving their data analytics capabilities through software and hardware. Data analytics software and the vendors that sell these tools enable companies to identify opportunities for capturing and managing data.

Cloud-based software makes it possible for companies to start with smaller investments in data analytics personnel and resources, then easily scale their investments up with new capabilities and features as they grow. These software vendors produce economies of scale that make it possible for smaller companies to perform sophisticated analyses that were not economically feasible just a few short years ago. As a result, the competitive landscape has changed across industries. The competition is nearly always armed with data, which requires businesses to up their capabilities in order to thrive or even just survive.

Raw Data + Skilled Data Analysts = New Business Opportunities

Consider some of the companies you may know best and how their use of data has transformed their business models. Nike uses analytics to determine which athletes’ endorsements matter most to target audiences, and then divides its investments accordingly. Apple is now much more than a technology hardware provider. When its venerable iPhone business reached a plateau, the company used analytics to diversify into services and content distribution. Target, one of the best-loved retailers whose store designs were already popular, used analytics to determine that a re-envisioning of store layouts would be the best possible investment for growing market share.

How did these businesses identify new opportunities? Data analytics experts organized and structured data to enable the extraction of key insights. Their insights led to decisive actions that positively impacted consumer behaviors in each case.

Data analytics professionals are in high demand, and corporations have been working with universities to develop and improve data analytics programs to meet this demand. In Texas and the South/Southwest regions, TAMU-CC’s specialized data analytics MBA is one of the leading online programs available to aspiring data professionals.

Data science and analytics will add an estimated 2.7 million job postings in the United States by 2020. If you are seeking upward mobility in an area with great demand and growth potential, focusing your MBA studies on data analytics is one of the best investments you can make in your career.

Learn more about TAMU-CC’s online MBA program with a Concentration in Data Analytics.


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