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What Is the Value of Communication at Work?

Communication is an important skill at work
Often, effective communication at work is what separates a good manager from a great one. An active manager who communicates well both verbally and on the page establishes secure connections between team members, managers and executives.

Communication in the workplace clarifies organizational goals and helps coworkers collaborate. This fundamental business practice establishes a committed and productive workforce that can effectively coordinate with diverse groups.

According to a 2014 GMAC study of 600 employers, hiring managers place the highest value on people with good oral and written communication skills who are also good listeners. Communication topped the list of five major skill sets employers consider the most important, followed by teamwork, technical skills, leadership and management ability.

In the study, employers ranked communication skills twice as important as managerial skills. In order of importance, the skills employers seek most in new hires are as follows:

  • Oral communication.
  • Listening.
  • Written communication.
  • Public speaking.
  • Adaptability.

Conversely, a lack of communication in the workforce can profoundly hinder an organization. Poor communication can lead to an apathetic workforce and poor customer service, resulting in decreased sales. According to a Fierce, Inc. survey of 1,400 executives, employees and educators, 86 percent of respondents blame a lack of collaboration or ineffective communication for workplace failures.

Benefits of Effective Communication at Work

Sharing critical information, such as organizational goals and key projects, is an essential component of effective communication in the workplace. Making this information freely available helps employees understand their roles in the company, which improves internal support for the company’s strategic vision. This offers several benefits:

  • Positive, engaged employees.
  • Consistent, shared effort.
  • Two-way discussions.
  • Shared strategic understanding.

Communication in a Diverse Workplace

Today’s technological advances reduce businesses’ global footprints, enabling them to connect with diverse groups. This is effective communication at work, and it establishes trust while removing linguistic and cultural barriers between businesses and their global markets. Because different cultures process information differently, the following strategies can help businesses reach as many markets as possible:

  • Learn the idiosyncrasies of each culture.
  • Develop cultural awareness programs for employees.
  • Assign a mentor to oversee message delivery.
  • Avoid jargon and metaphors that could cause cultural confusion.
  • Whenever possible, use graphics.

Communication Fundamentals Are Key in an Online MBA Program

With the increasing need for effective communication at work, enrolling in an online Master of Business Administration program may the key to reaching your full potential as a business leader. An online MBA program will help you solve real-world problems, communicate both orally and in writing, reach diverse audiences and prepare for a broad spectrum of business responsibilities in the global marketplace.

Learn more about the Texas A&M-Corpus Christi online MBA program.


Sources:

Small Business Trends: 20 Ways to Communicate Effectively With Your Team

fierceinc.com: new study: 86 percent of employees cite lack of collaboration for workplace failures

MBA.com: Employers Want Communication Skills in New Hires

LinkedIn Pulse: Importance of Good Employee Communication

Houston Chronicle: What Are the Benefits of Effective Communication in the Workplace?

WillisTowersWatson: 2013-2014 Change and Communication ROI Study

Diversity Journal: Diversity Communications 101: One Size Does Not Fit All


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